Consumer Insights Manager

Job title : Consumer Insights Manager
Location : Tokyo
Job type : Permanent
Discipline Sales & Marketing
Salary : 8,000,000 - 10,000,000
Contact : David Sweet
Email : email David
Reference : JOB_007960[849]

We are excited to partner exclusively with our U.S. Consumer client to find a Consumer Insights Manager for Japan. This role is open due to rapid country expansion of new product lines into the Japan market. The position reports to a local senior manager and has a team of 3 people. Because of the quick expansion in Japan, this position could manage people in the future. 

In short, this person will need to work in a fast-paced environment, coordinate with a multiple departments, including counterparts in the U.S. 

The successful candidate will look to 


  • Design, execute, manage, report both quantitative & qualitative market research studies.
  • Effectively communicate study results with Japanese cultural context, as a representative of Japanese consumers.
  • Synthesize and track historical research results to build on effective strategies in each category.
  • Plan any of new researches from the scratch which are necessary for our business.

Experience Requirements

The successful candidate can come from either client or agency side, but should bring to the table experience in hands-on market research, including quantitative custom research, specifically product & communication evaluation studies, as well as qualitative research experience.


Expected Abilities

  • Skill set to handle various market research studies in various categories.
  • Good balance of strategic, critical thinking skills and being detail-oriented.
  • Good sense of deriving fruitful implication leading to effective business strategies, based on the insights found with great understanding of the consumers’ psychology and behavior and market.
  • Skill set to direct agencies to achieve efficient research studies.
  • Thrives in a hands-on, dynamic, agile, and very fast-paced environment.
  • Multi-function capacity and flexibility to deal with ambiguous situations.
  • Communication skills with native fluency in Japanese and fluency in English to communicate with HQ marketing team.
  • Budget management skills.
  • People management / development skills for the future.