HEAD OF MARKETING ASIA

Our client

Is a globally known financial services company looking for a Head of Marketing to lead cross-channel strategies and amplify brand equity and customer engagement.

Responsibilities

• Lead the development and execution of cross-channel marketing strategies to enhance brand equity and customer value management.
• Collaborate with internal teams to implement marketing plans for strategic product initiatives.
• Interface with advertising partners, both online and offline, to optimize marketing efforts.
• Synthesize insights and business goals to drive creative ideas and maximize results.
• Measure, test, and learn from customer data insights to refine strategies.
• Manage product positioning and benchmarking based on market insights.
• Provide coaching and direction to teams, fostering effective collaboration and achieving business objectives.
• Develop and manage customer loyalty programs for brand engagement and revenue growth.
• Ensure consistent brand messaging across all communication channels.
• Maximize brand visibility and engagement on social media platforms.

Requirements

• 7-10 years of B2C marketing experience, including strategy development and execution for integrated promotions and campaigns.
• Proficiency in digital performance marketing, including SEO, PPC, display media, paid social, and affiliate marketing.
• Strong understanding of the competitive landscape and ability to align strategies with business objectives.
• Track record of managing large-scale marketing campaigns and driving business impact.
• Expertise in managing brand or product portfolios with budget responsibility.
• Experience in agency management and innovative creative development.
• Knowledge of marketing lifecycle and ability to translate insights into consumer-focused strategies.
• Leadership skills for managing remote teams and balancing multiple priorities.