Webinar: Digital Transformation in Japan
The impact of COVID-19 has forced companies to step-up efforts to digitally transform their companies — both customer facing and operationally. In several areas, Japan’s innovative efforts have lagged behind and is now forced to catch up. Brands have been forced to look at customer decision-making and rethinking strategic and approach to marketing.
Panelists
Terry Eleftherios
Head of Innovation, Development & Digital Transformation
Coca-Cola Bottlers Japan
Raphaël Mazoyer
Vice President, Digital Marketing
McDonald’s Japan
Mario Crea
Digital Marketing & eCommerce Manager
British American Tabacco
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