The Art of Networking in Japan

When was the last time you attended a networking event? The pandemic introduced new habits, such as webinars and remote work, which reduced opportunities for face-to-face interactions. However, as we move beyond the pandemic and enter a new era, in-person networking opportunities are returning. The question is: Do you remember how to network effectively? Are you able to connect with the right people, which is key to success at a networking event?

If you’re struggling with this, here are some tips to help you master the “Art of Networking in Japan.”

You might have doubts like “Everyone will stare at me,” “Nobody will be interested in talking to me,” or “Why should I join the conversation?” If this sounds familiar, don’t be afraid; trust yourself because you have valuable contributions to offer. Remember this golden rule:

Treat others as you would like to be treated.

However, to achieve good results, you need to be strategic and intentional: set clear objectives, make smart choices (e.g., whom to connect with), leverage your strengths, and practice regularly (practice makes perfect).

Here are some tips to help you navigate and master the art of networking:

1. Set a Target: For example, aim to meet 10 people in the next hour, but avoid coming across as desperate.
2. Do Your Homework: Before the event, check who is attending and reach out to them directly or via social platforms to arrange a meeting during the event.
3. Get in the Right Mood: Assume you’ll enjoy the event and have positive interactions. Maintain good posture and smile to make others feel comfortable around you.
4. Be Assertive: Evaluate if it’s a good time to approach someone. For instance, it might not be the best time if they are engaged in conversation or looking down.
5. Start with an Invitation: Use a friendly phrase like “May I join?” and follow up with a positive comment on a shared interest, such as “It’s great that we’re discussing [topic], isn’t it?”
6. Find Common Ground: Identify talking points you have in common and try to understand the audience and their interests.
7. Prepare Your Introduction: Keep it simple, concrete, and confident. There’s no need to recite your career history or boast.
8. Be Realistic: Remember, the goal is to build relationships, not to close deals immediately. Take a relaxed approach!
9. Practice Active Listening: Show respect and genuine interest in what others are saying. Ask follow-up questions to avoid making them feel like they’re talking to a wall.
10. Circulate: Don’t get stuck talking to just one person. Your goal is to connect with as many people as possible. Keep your target in mind.
11. Follow Up: Reach out the next day with a text or email. Share something interesting (an article, newsletter, or post) and suggest scheduling a meeting.

Now you’re ready to make the most of your networking events! Enjoy the process and good luck!